Media kit
Kilo Lingo press & brand kit
Everything you need to write about, link to, or feature Kilo Lingo in one page. Logos, brand colours, the one-line story, the longer story, and a press contact.
In one sentence
Kilo Lingo teaches adult English-speaking learners the first 1,000 words of Spanish, French and Mandarin in frequency order, because those words cover roughly 80% of everyday conversation and the next 100,000 do not.
In a paragraph
Kilo Lingo is an opinionated, editorial language-learning site for adults with day jobs. It covers Spanish, French and Mandarin in frequency order, organises grammar by the order learners actually hit it, and replaces gamified streaks and XP with structural answers about how long acquisition really takes (per the US Foreign Service Institute hour-bands). The thesis is that most apps front-load vocabulary that almost never appears in real conversation; Kilo Lingo sequences the words that do.
The first three launch languages reflect the editorial team's lived experience and the FSI-difficulty spread: Spanish (FSI Category I, the cheapest acquisition for English speakers), French (also Category I, with the deepest cognate head-start), Mandarin (Category V, the structurally different end of the table).
Founder
Michael McGettrick
Founder and editor. Spanish to university level with a year on Erasmus in Madrid; year teaching English as an assistant in Le Havre, France; one-month immersion course in Taipei; daily Mandarin exposure through a Malaysian-Chinese partner. Glasgow- based, writes in British English.
Available for press, podcasts and quote requests on adult language acquisition, the FSI hour-bands, regional Mandarin variants (Malaysian / Taiwan / mainland), or the criticism of streak-based learning apps.
Logo & assets
Logos are free to use in editorial and review contexts. Please do not recolour or restyle them. Right-click to save, or use the direct links.
Brand colours
The site uses one accent colour per language - chosen for cultural readability, not corporate brand harmony. Plus an amber accent for the "skip the ones that don't" thesis line.
Spanish yellow
#eab308
Spanish hub, breadcrumb tint, themed cards
French blue
#2563eb
French hub, breadcrumb tint, themed cards
Mandarin red
#dc2626
Mandarin hub, breadcrumb tint, themed cards
Tagline amber
#f59e0b
"Skip the ones that don't" highlight on the homepage
Typography
System UI stack (Apple SF Pro on macOS / iOS, Segoe UI on Windows, Roboto on Android, the platform default elsewhere). Tailwind's font-sans utility. Display sizes are responsive: 4xl on mobile, 5xl on tablet and up. Body copy at 1.125rem with leading-relaxed.
By the numbers
72+
Editorial articles published
1,400+
Word pages across the three languages
30
Phrase pages (10 scenarios × 3 languages)
3
Launch languages (Spanish, French, Mandarin)
Press contact
- Email:hello@kilolingo.com
- Site:kilolingo.com
- Founder bio & longer profile:About page